Amy Frasca is the founder and principal of Ariel Media.

Our Story

Amy Frasca has worked with broadcasters, independent producers, directors and corporate enterprises across the telco and digital space. Ariel Media has a fine tradition of collaboration with media creatives and film participants, working together to bring a story to the screen. 

Amy Frasca Biography

Amy Frasca is a writer, creative producer and curator of content for broadcast, digital and social media.

Broadcast Television and Digital 

As a producer and content programmer, Amy has over 15 years of television experience. Amy has worked for the ABC, SBS and NINE across current affairs, arts, drama, factual, science and lifestyle programming. Amy delivers audience interaction and finds refreshing way to develop thematic ideas through the curation, commissioning and production of content for broadcast and digital.  


From TV production to digital blogging or experiential events, Amy loves finding the story and producing for that outcome. As a writer, Amy started out in breakfast Radio, writing the national news for a 2Day FM affiliate. Her journalistic instincts lead her to television documentary and factual content where she honed her skills as a storyteller and a producer who can scope and deliver creative outcomes in diverse and challenging contexts. She has written, produced and directed for SBS TV, ABC, NINE, ARTE, France5, RTE and The History Channel UK. 

Social Media and Audience Engagement

Digital storytelling, micro blogging and messaging for brands on social media platforms is a significant part of Amy’s tool kit. Amy has worked with heritage media brands to develop and be their voice on Twitter, Facebook, Instagram and in other social media contexts. She has contributed to the digital experience for ABC International’s Australia Network, SBS Independent, Beyond Television Distribution and Optus. For the ABC Amy has lead numerous audience research studies, built personas and devised ways to design content experiences across platforms.


Amy Frasca is a BA Communications and Media Arts graduate from the University of Newcastle; she also holds postgraduate studies in Law and Legal Practice from the University of Technology Sydney. A Diploma in Management (ABC) and certificates in Television Research, Premiere Pro, Digital Producing, Producer Business Law Essentials and Production Management (AFTRS and Metro Screen) round out her formal media training. In the broader business community, Amy is an Asialink Leaders Program alumnus and current Asialink Alumni Advisory Committee member of the University of Melbourne and the Sydney Myer Foundation’s Asialink. She is also an Asia Education Foundation - Asia Literacy Ambassador. Amy was invited by DFAT to represent Australia as an Emerging Leader in the 25th Asia - Pacific Roundtable, a track 2 regional diplomatic and strategic forum. 


In Memorandum - Matt White - Producer, Ariel Media.

Previously, Ariel Media was a collaboration between Amy Frasca and fellow producer Matt White. In 2015 Matt White was diagnosed with cancer, following a hugely successful period of work producing in LA. Matt returned home to Sydney, to receive treatment but tragically passed away, surrounded by loving friends who will miss him always, but will be forever in our hearts.

In honour of our collaboration and friendship, I wish to leave Matt's filmography on this page, as a celebration of a creative life, well lived.


 07/13–06/14     Authentic Entertainment (HGTV, Flipping - The Block)   Los Angeles, CA

Producer (Television)

 10/12–04/13       HGTV, Design Star (CBS Eye Productions) Los Angeles, CA

Producer (Television)

05/12–07/12       SONIC KITCHEN (Enlightened/HBO) Los Angeles, CA

Assistant to the Producer/Editor, Dody Dorn (Television)

09/10–8/11          SHINE AUSTRALIA   Sydney, Australia Integration Producer (Television)

 01/08–07/10      SYDNEY DANCE COMPANY   Sydney, Australia Marketing and Development Director


Project Manager & Event Producer (contract)

Premier’s Department of NSW, Office of Protocol and Special Events

07/04–12/04       ICON FILM DISTRIBUTION  Marketing Communications Manager

11/03–02/04       SUNRISE, SEVEN NETWORK (Television)  Entertainment Producer

09/98–08/01      BAZMARK, INC. MOULINE ROUGE  Assistant Executive Producer/Script Development

 11/95–08/98      DENDY FILMS DISTRIBUTION  Marketing, Promotions and Publicity Manager

 09/94–10/95          AUSTRALIAN BROADCASTING CORPORATION (ABC)  Media Relations Officer, Office of the Managing Director, Corporate Relations


                                    Advertising Coordinator/Marketing Officer


UNIVERSITY of NEW SOUTH WALES                                                    Sydney, Australia

Bachelor of Arts in Philosophy

Studies in Labour Studies, Novel into Film, Political Science, Psychology and Statistics